Wynn Resorts
We created an identity for Wynn Hotels worthy of Steve Wynn’s vision of an ultra-luxury Las Vegas as the culmination of his legendary career. The logo was modeled after his signature and activated to show the strength and vitality of the Wynn brand. The identity comes to life throughout the resort — from dynamic signage, to stationery, to in-room amenities, to casino poker chips.
Logo / Visual Identity / Signage