We brought the Real Simple brand to life — off the pages of the much-loved publication, and onto retail shelves and into homes — by creating the Real Simple retail brand identity and guidelines, packaging, in-store signage and digital advertising. As part of the identity system, we also provided photoshoot Art Direction for Real Simple’s branded bedding, bath, dinnerware and organization products.
Expanding an iconic brand to new audiences
Visual Identity / Photoshoot Art Direction / Packaging Design / Advertising / In-store Signage / Guidelines
Client Creative Director: Armine Altiparmakian / Photography: Mayo Studios / Stylists: Erin Mayo & Josh Minter