PDT - Process Driven Trading - is as a quantitative proprietary trading group within Morgan Stanley. Based on the philosophy that rigorous scientific research can uncover inefficiencies in financial markets, PDT was created to develop and systematically trade model driven strategies globally.
The assignment was to create a logo and visual language for the new company. This new visual language was employed though out PDT's new offices by their architect and printed collateral. The pixel pattern was inspired by the quantitative methods that PDT utilizes in running their business.
Designed at: JUDD