Studio HC Co-Founders Lela Houston & Lisa Cleary
There’s a story behind every brand, and that’s where Studio HC begins. From strategy-building to brand expression, we collaborate with our clients to craft and evoke those stories by creating compelling and dynamic visual identity [and expression or a narrative] that audiences find engaging, inspiring and memorable.
We specialize in creative direction, design direction, art direction, and creative strategy for fashion, hospitality and lifestyle brands. We create all aspects of a brand's identity across channels—from look and feel, to voice and imagery—brought to life across seamless brand expression—from print and digital, to advertising, retail, packaging and social.
- Design & Brand Development
- Visual Identity Systems
- Photo Shoot Art Direction
- Digital design
- Social media toolkit
- Email & Web Marketing
- Retail experience design
- Retail Signage
- Brand Guidelines
- Brand Books
For projects that span the spectrum:
We have worked as agency-side and freelance creative directors for leading international design firms, branding firms, boutiques, and in-house studios in New York City. The breadth of work we present in our portfolio is a combination of projects we have developed at other firms, as independent consultants and as Studio HC.
We bring our considerable creative expertise our clients, and we’d love to partner with you.
Godiva Chocolatier, OXO Good Grips, Revlon, Southern Living Magazine, Real Simple, Benevolent Beauty, Fruit Bliss, Food & Wine Magazine